Alana founded The Gut Stuff with her twin sister Lisa who volunteered for scientific research into nutrition and the microbiome under Professor Tim Spector OBE, an author and epidemiologist from Kings College. Despite sharing identical DNA, the study showed that they shared only 30% of the same gut bacteria, which explained the difference in their health pathways. With consumer knowledge low, the science emerging quickly and the category disparate and spread across food, pharma and public healthcare, they set about diving into every inch of the research together, including the market and, most importantly, what people wanted. 7 years later The Gut Stuff now offers products, services, a media arm that drives mass market awareness and an app launching very soon.